Social mobilization for prevention and control of HIV and AIDS: Behavioral Change Communication (BCC) material development guideline

Abstract

The document offers step-by-step guidelines for developing/producing accurate, useful, and action oriented behavioral change communication materials to meet the communication needs of HIV/AIDS prevention, treatment and care and support programs. The document is divided in to three major sections. The first section presents introduction and background information about the guideline. Brief background about communication will be discussed in the second section. The final section covers the steps involved in the production of BCC materials, which comprises five steps that could be followed in order to design effective behavioral change communication (BCC) materials.