Abstract:
The document offers step-by-step guidelines for developing/producing accurate, useful, and
action oriented behavioral change communication materials to meet the communication needs
of HIV/AIDS prevention, treatment and care and support programs. The document is divided
in to three major sections. The first section presents introduction and background information
about the guideline. Brief background about communication will be discussed in the second
section. The final section covers the steps involved in the production of BCC materials, which
comprises five steps that could be followed in order to design effective behavioral change
communication (BCC) materials.
