Ethiopian Medical and Wellness Tourism Strategic Road Map C O M E H O M E T O T H E O R I G I N O F H E A L I N G 2025-2034 G.C

Abstract

Medical tourism occurs when an individual travels across borders to seek medical treatment, whereas wellness tourism is associated with the pursuit of maintaining or enhancing one’s well-being. This includes rest, disease prevention and management, and lifestyle enhancements. Medical tourism has two components: inbound and outbound, with an estimated global industry size of $100 billion and a market growth rate of 10-20% per annum. In East Africa, research evidence suggests that an addressable market size of more than $175 million could be generated from medical tourism alone. Ethiopia has significant competitive advantages to become one of Africa’s most preferred and leading medical tourism destinations within the next 5-10 years.