Multi-sectoral social and behavioral change communication: Mainstreaming guideline - The Seqota Declaration

Abstract

Effective implementation of the Seqota Declaration will require movement of the entire public driven by social behavior change communication (SBCC). Seqota Declaration implements multi-sectoral and multi-channel SBCC approach with the aim of bringing about major shifts in nutrition behavior across society in Seqota Declaration Woredas with special emphasis on improving nutrition behavior and community based multi-sectoral nutrition services for women and children during the critical first 1,000 days from pregnancy to age 2 and beyond among the life cycle. The approach delivers the right services and messages to the right person at the right time using all relevant program platforms.